Lotto Sport is an Italian sports apparel brand with a soccer and tennis heritage that was recently acquired by new ownership (WHP Global) and is looking to relaunch in the United States in 2022-23. Historically Lotto has not invested in paid advertising and has had limited activity in social media. The brand’s most distinctive asset is their connection to Serie A Football/Soccer and their sponsorship of tennis, soccer, and padel players outside of the United States. They are also moving into Pickle Ball in the United States. However, awareness remains very low and the apparel world is becoming increasingly more saturated. In an attempt to break through the clutter, what would you recommend Lotto do in the United States. A. Do you think Lotto should sponsor athletes in the United States? If so, who and why? B. Who else might be good brand ambassadors for Lotto and why?
Lotto Sport is an Italian sports apparel brand with a soccer and tennis heritage that was recently acquired by new ownership (WHP Global) and is looking to relaunch in the United States in 2022-23. Historically Lotto has not invested in paid advertising and has had limited activity in social media. The brand’s most distinctive asset is their connection to Serie A Football/Soccer and their sponsorship of tennis, soccer, and padel players outside of the United States. They are also moving into Pickle Ball in the United States. However, awareness remains very low and the apparel world is becoming increasingly more saturated. In an attempt to break through the clutter, what would you recommend Lotto do in the United States.
A. Do you think Lotto should sponsor athletes in the United States? If so, who and why?
B. Who else might be good brand ambassadors for Lotto and why?
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