Leah Wells, a yoga instructor, started a company that sells athletic yoga clothing. You are Leah’s marketing manager. (Do not round intermediate calculations and round your final answers to 2 decimal places.) a. After assessing the competitors, you determine that Leah needs to price her products with a markup percentage of 60%. The cost of her tank tops is $44 and her pullovers is $54. Determine the selling price for each of Leah’s clothing items. b. Leah is ready to launch her yoga pants. You have determined that she should set her price 30% below her competitor’s price of $124. Leah’s cost to produce yoga pants is $52 per unit. Determine the markup percentage on Leah’s yoga pants. c. Calculate the gross profit margin for tank tops, pullovers, and yoga pants. d. After a year, you determine that Leah should set a standard target margin percentage of 45% on all products. Determine the new prices for tank tops, pullovers, and yoga pants.
Leah Wells, a yoga instructor, started a company that sells athletic yoga clothing. You are Leah’s marketing manager. (Do not round intermediate calculations and round your final answers to 2 decimal places.) a. After assessing the competitors, you determine that Leah needs to price her products with a markup percentage of 60%. The cost of her tank tops is $44 and her pullovers is $54. Determine the selling price for each of Leah’s clothing items. b. Leah is ready to launch her yoga pants. You have determined that she should set her price 30% below her competitor’s price of $124. Leah’s cost to produce yoga pants is $52 per unit. Determine the markup percentage on Leah’s yoga pants. c. Calculate the gross profit margin for tank tops, pullovers, and yoga pants. d. After a year, you determine that Leah should set a standard target margin percentage of 45% on all products. Determine the new prices for tank tops, pullovers, and yoga pants.
Step by step
Solved in 3 steps
