Julia runs her own business. Historically, she knows that when she sends emails to customers that 40 percent of those emails are never opened, 40 percent are opened but with low interaction, and 20 percent are opened and customers follow up on the links in the emails. Julia is able to link customer spending in the following days to data on emails. She gets $0 from customers that did not open emails, $50 from customers who opened emails with low interaction, and $100 from customers who opened the email and followed up on the links. What is the expected value of an email?

Julia runs her own business. Historically, she knows that when she sends emails to customers that 40 percent of those emails are never opened, 40 percent are opened but with low interaction, and 20 percent are opened and customers follow up on the links in the emails. Julia is able to link customer spending in the following days to data on emails. She gets $0 from customers that did not open emails, $50 from customers who opened emails with low interaction, and $100 from customers who opened the email and followed up on the links. What is the expected value of an email?

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter12: More Realistic And Complex Pricing

Section: Chapter Questions

Problem 12.4IP

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