is meant by the term conversation as it applies to online marketing and how  do businesses engage in a conversation

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter16: Managerial Communication
Section16.5: The Major Channels Of Management Communication Are Talking, Listening, Reading, And Writing
Problem 1CC: What are the four components of communication discussed in this section?
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 What is meant by the term conversation as it applies to online marketing and how 
do businesses engage in a conversation?

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