Indicate yes or no whether the following components contains in the mission statement (1st column). Evaluate a mission statement using the following: Write the excerpt stating the components from the current mission statement. Re-state the excerpt from the Mission Statement that you think needs improvement or addition from the analysis
- Indicate yes or no whether the following components contains in the mission statement (1st column).
- Evaluate a mission statement using the following: Write the excerpt stating the components from the current mission statement.
- Re-state the excerpt from the Mission Statement that you think needs improvement or addition from the analysis
MISSION STATEMENT
To serve great tasting food, bringing the joy of eating to everyone
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Excerpts from Mission Statement |
Re-statement |
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1. Customers |
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2. Products / Services |
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3. Markets (Geographically, where does the firm compete? |
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4. Technology (Is the firm technologically current?) |
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5. Concern for survival (Is the firm committed to growth and financial soundness?) |
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6. Philosophy (What are the basic beliefs, values, aspirations & ethical priorities?) |
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7. Self - Concept (What are the firm’s distinctive competencies or major competitive advantage?) |
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8. Concern for public image (Is the firm responsive to social, community and environmental concerns? |
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9. Concern for employees (Are employees a valuable asset of the firm?) |
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4. Write the new mission statement.
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