In which of these companies will a differentiated target marketing strategy work best? a. a company who has limited resources to serve very profitable segments b. a company who has enough resources to serve multiple market segments c. a company who has connection in one market segment d. a company who has expertise in one particular market segment
In which of these companies will a differentiated target marketing strategy work best? a. a company who has limited resources to serve very profitable segments b. a company who has enough resources to serve multiple market segments c. a company who has connection in one market segment d. a company who has expertise in one particular market segment
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In which of these companies will a differentiated target marketing strategy work best?
a.
a company who has limited resources to serve very profitable segments
b.
a company who has enough resources to serve multiple market segments
c.
a company who has connection in one market segment
d.
a company who has expertise in one particular market segment
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