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- Explaining 4. various criteria for selecting the Arima model (include advantages/disadvantages) And write the referenceQ1: Fill in the following blanks: 1. It means... the organization's loss of a selling opportunity that could have obtained profits in the event of a transaction being completed the purchase 2. .. are the studied motives that help the consumer to make the purchase decision for the merchandise without othersAn automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.
- You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each Stouffer’s foods holds a commanding share of the growing market for low-caloriefrozen entrees with its lean cuisine product line. To maintain its lead as the marketcontinues to grow, what strategic marketing objectives should Stouffer focus onand why?In which of the following the buyer is highly involved in the purchase of products? Both habitual buying behavior and variety seeking buying behavior Complex buying behavior Dissonance reducing buyer behavior Both complex buying behavior and dissonance reducing buyer behaviorHow successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine’s Day with a small box of chocolates containing four candies? Explain.
- DRAW AND ILLUSTRATE A CONCEPTUAL FRAMEWORK. CLEARLY IDENTIFY INDEPENDENT AND DEPENDENT VARIABLES Use all the variables below to draw and illustrate a relevant conceptual framework with one intervening and one moderating variable. Customer value Customer loyalty Sales force Market share Customer satisfactionIf a market segment that is more price-sensitive and also is more willing than other segments to purchase a product at an earlier time, then the use of may be appropriate. advance purchase discounts late purchase discounts promotion discounts off-peak discountsIdentify a product which you have recently purchased from an outlet and apply consumer decision-making model in detail. (words limit 200)
- 1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):Two surveys were conducted to measure the effectiveness of an advertising campaign for a low-fat brand of ice cream. In one of the surveys, the interviewers visited the home and asked whether the low-fat brand ice cream was purchased. In the other survey, the interviewers asked the person to show them the ice cream container when the interviewee stated he or she had purchased low-fat ice cream. a. Do you think the two types of surveys will yield similar results on the percentage of households using the product? b. What types of biases may be introduced into each of the surveys?4-2 Consider the following sample data for the relationship between advertising budget and sales for Product A: Observation 1 2 3 4 5 6 7 8 9 10 Advertising ($) 80,000 80,000 90,000 100,000 100,000 110,000 120,000 120,000 130,000 140,000 Sales ($) 499,000 477,000 546,000 614,000 623,000 653,000 747,000 714,000 785,000 858,000 What is the predicted sales quantity for an advertising budget of $108,000? Please round your answer to the nearest integer. Note that the correct answer will be evaluated based on the full-precision result you would obtain using Excel.