In the context of media performance, it is the best interest of __________ _ to provide as much data as possible to businesses because they can be tied to business results and will receive future investments Earned media platforms Social media platforms Owned media platforms Paid media platforms

In the context of media performance, it is the best interest of __________ _ to provide as much data as possible to businesses because they can be tied to business results and will receive future investments Earned media platforms Social media platforms Owned media platforms Paid media platforms

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section18.2: Salesforce.com Sold On Stakeholder Satisfaction

Problem 1C

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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	Earned media platforms
	Social media platforms
	Owned media platforms
	Paid media platforms

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