In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
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In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy,
authority to buy, and be a group large enough to result in a profit. Without these, you do not
have a viable market. What are some things a person can do to prevent not having a viable
market?
Transcribed Image Text:In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?
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