In most media selection decisions, the objective of the decision maker is to minimize cost. TRUE or FALSE? Defend your answer.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section17.2: The Rise Of Native Advertising
Problem 1C
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In most media selection decisions, the objective of the decision maker is to minimize cost. TRUE or FALSE? Defend your answer.
 
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing