Imagine you have been hired by an off-campus college bookstore as a marketing consultant. Explain what you think would be the best approach for segmenting their market?Note: pay attention to the details of the scenario and the current context. For example,The book store is OFF-CAMPUS, yet it is a COLLEGE bookstore.in the present, how many people actually walk into a bookstore to buy books? What type of people walk into a bookstore to buy books?- You can make educated guesses or assumptions about the bookstore and the comunity it serves

Market segmentation is an activity that involves putting target customers into different groups…

Answered: Imagine you have been hired by an…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

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