Imagine you are the supply chain executive for a company with heavy last mile needs. State the name of the company, the type of Last Mile problems it may face. Do a market research on 3 Route Optimisation tools commercially available, and make a recommendation which one you will buy.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Imagine you are the supply chain executive for a company with heavy last
mile needs. State the name of the company, the type of Last Mile problems it
may face. Do a market research on 3 Route Optimisation tools commercially
available, and make a recommendation which one you will buy.
Transcribed Image Text:Imagine you are the supply chain executive for a company with heavy last mile needs. State the name of the company, the type of Last Mile problems it may face. Do a market research on 3 Route Optimisation tools commercially available, and make a recommendation which one you will buy.
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