Imagine you are a marketing executive for a company introducing a new product. You need to develop an advertising campaign to launch your new product. How will you capture the consumer's attention and get your message across? What is your message? Use Green Marketing.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Imagine you are a marketing executive for a company introducing a new product. You need to develop an advertising campaign to launch your new product. How will you capture the consumer's attention and get your message across? What is your message? Use Green Marketing. 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing