Answered: If we have selected a problem and it is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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If we have selected a problem and it is healthcare access which is affecting our environment and we are thinking about a program to launch which is ( Mobile health clinics) Answer the following questions on our product: (just one line answer is needed) And please answer all of them. What are the direct benefits to the customer? • Approximate the best you can anticipate the size of the market? •Where are customers getting the product now? Why would they purchase from us? Is the industry that the business falls within, large and growing? (Favourable) Are the core technologies available? (Have, develop or get) • Are there any laws or regulations against this business concept? • Are there moral or ethical issues that need to be considered? Do our skills and abilities fit the business? •What are the skills needed that we don't have? •Who would we need to hire?

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