“Cool House” is a market leader in Sri Lanka's carbonated soft drinks market, with a mission statement that states, "to provide maximum satisfaction to our consumers and customers with highquality products. "The Company's heritage brand, 'Cool Cola,' is a well-known household name and is ranked among Sri Lanka's top ten strongest brand for the 10th consecutive year. However, there are two major players in the carbonated soft drinks market who are nearly identical in terms of size, products, and strategies, despite the fact that they source their ingredients from a variety
of undifferentiated suppliers. With the rise of healthy, organic, and vegan diet patterns among Sri Lankan consumers, demand for beverages such as fruit juice and herbal drinks is increasing. As a result, the government is
empowering local businesses that produce organic and herbal-related foods and beverages by providing financial and non-financial assistance. Furthermore, the COVID-19 pandemic posed unprecedented challenges to the 'Cool House,' including supply chain disruptions and changes in
purchasing and consumption patterns. Moreover, during the pandemic, the number of consumer complaints increased, with the majority of complaints centered on the taste of the ‘Cool Cola’, which is lower than previously. However, at the most recent AGM, Director Finance stated, "Despite facing one of the most challenging years amidst the effects of the pandemic, the company was able to earn a 10% increase in profit over the previous year, demonstrating that the company performs excellently."
III. Identify the potential opportunities and threats for ‘Cool House’ based on the new trends in the environment.
* Subject - Strategic Marketing
* only want 200-250 around words for answer
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