CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies.
CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories.
CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints.
CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate
CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.
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Marketing is a business field that deals with understanding customers and their behavior while they are shop. Companies can produce products as per customer requirements of preferences and can increase customer satisfaction.
But the marketers also have to keep into consideration the different factors that impact the customers' decisions. And thus the different marketing concepts come into the picture.
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