Identify an experience or a case that involves executive leadership. It can be from your work experience, a news worthy event or journal article. Analyze the strengths and or weaknesses of leadership's participation and how behaviors support or deter from establishing a positive culture, or creating a system that embraces quality. You must cite reference(s) to defend your position. The text can be a reference. You must use a situation you have not posted before

Identify an experience or a case that involves executive leadership. It can be from your work experience, a news worthy event or journal article. Analyze the strengths and or weaknesses of leadership's participation and how behaviors support or deter from establishing a positive culture, or creating a system that embraces quality. You must cite reference(s) to defend your position. The text can be a reference. You must use a situation you have not posted before

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter2: The Evolution Of Management Thinking

Section: Chapter Questions

Problem 1EE

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Always set the right example—when leaders (or marketers) set a poor standard, teams tend to perform poorly, too. Use ethical thinking to promote preventing problems—it is not enough to simply say whether something is ethical. Leaders (or marketers) must be able to instill an understanding that ethical considerations may reduce problems/incidents. The means never justify the ends—leaders (or marketers) are charged with the responsibility of determining whether the means to an end are ethically acceptable. Using these ground rules, create a one-paragraph (approximately 5-7 sentences) philosophy helping marketers ethically lead their teams to a completed promotion
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