Identify a nonprofit organization that might use marketing research, anddescribe one example of a meaningful research project that it mightconduct. Discuss the steps it should undertake in this project.
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Identify a nonprofit organization that might use describe one example of a meaningful research project that it might conduct. Discuss the steps it should undertake in this project. |
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- Reflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?Please classify the basic steps of the marketing research. Explain each of them.A company wants to launch a new product in the market and wants to conduct research to identify the target audience and their preferences. Outline the steps you would take to design a research study to gather relevant data for this purpose.