I leave the keys in my car when I am home. People routinely ride bicycles without wearing a helmt. What is the most likely explanation for these types of behavior? O The marginal cost of removing my keys from the car and the marginal cost of purchasing and wearing a helmt are lower than the respective marginal benefits O High discount rates cause people to value future costs and benefits too low O The marginal costs of removing my keys from the car or wearing a helmet are high O People mistakenly estimate the probability of low frequency events at zero
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- Which of these is correct about a low involvement purchase? The decision isn't risky It is a seldom purchase The purchase is expensive The buyer goes through all the stages of the buyed behavior process.According to the theory of planned behavior (TPB), consumers' attitudes will predict their behavior, so long as three conditions are met. What are those conditions? low perceived control, high specificity, high normative influence high perceived control, low specificity, high normative influence high perceived control, high specificity, low normative influence low perceived control, low specificity, low normative influence The primary method of employing good-better-best (GBB) pricing to a category of products is via . O feature differentiation liking by similarity social movement marketing priming emotionsWhich of the following are not eligible to be considered for the Malcolm Baldrige Award? Multiple Choice Educational institutions State highway patrol organizations Health care organizations Small businesses Universities
- A health group wants to identify consumers who: once went to a competing primary care group but left that group, have at least one child, and live in the primary service area of the town’s hospital. Write the questions to target this population and suggest the best method for getting this information. There are several questions that could help target this population.38 When you go to a supermarket and end up buying something that you didn't intent to buy, this is an example of making a A) rational decision B) intuitive decision C) escalation of commitment D) irrational decision E) bounded decisionBuying Motives refer to the most important facts from the customer’s perspective in making a purchase decision. Buying motives motivate the buyer to make a purchase, and they may be rational or emotional or a combination of both. List the importance of buying motive?
- How important is the impact of advertising on the consumer's purchasing behavior decision? Fraud percentage should be 0%Recording Which of the following benefits are usually EXCLUDED or limited under a Long Term Care policy? OA. Hospice care Home health care Skilled nursing Addictive behavior rehabilitation OB. O C. O D. Chal Webourswhat type of buying behavior will be displayed in the followinga) buying a lexusb) buying coca-cola c) buying a designer dress