How would you go about estimating the theoretical value of "fewer outages"?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section: Chapter Questions
Problem 37P
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A utility company has the added challenge of estimating the impact of an outage on its customers.

In other words, a good-quality machine will theoretically lead to fewer (or shorter) outages. That is a real benefit to the company as customers without service can lead to a public relations nightmare.

That said, there is real value to a reduction in outages and it should be considered as part of the spending analysis.

 

Everyone,

How would you go about estimating the theoretical value of "fewer outages"? 

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