How is the triple bottom line theory relevant to global marketing or marketing in your country or work place? How is triple bottom line theory relevant to your future career?
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Using a graphic organizer of your choice, create a visual graphic that expresses your response to the following two questions:
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- How is the triple bottom line theory relevant to global marketing or marketing in your country or work place?
- How is triple bottom line theory relevant to your future career?
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- Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper: Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…Think of a popular local or international enterprise to analyze in this activity. 1) Identify the business you are analyzing 2) How did the marketing mix of the business help in achieving a name in the industry? 3) Identify the weak points of their marketing mix that might need to be improved. If there are only a few weak points researched, what then can be possible opportunities for their marketing mix to be better? 4) Suppose you were working in this business and you were tasked to decide on a new product to launch, what product would it be and how would you market and promote it?What impact does globalization have on the overall marketing landscape, and how can companies adapt to these changes?
- You are the Marketing Director of a multinational company. As part of your job, you have been asked to introduce a new bike brand in the UAE market. Therefore, you have to start with an analysis of the impact of the macro environment. Choose ANY 3 macro environmental forces and explain how these forces could affect the success of the new bike brand.Discuss 3 global challenges faced by the tourism and hospitality industry and 1 recommendation to overcome each challengeHow do you explain if a standardized marketing management process benefits a company pursuing a national market strategy or a global market strategy?
- In his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?What are the Preferences of Business Travellers?True or False?The simplest definition of modern marketing is managing profitable customer relationships? The difference between human needs and wants is that needs are states of felt deprivation, while wants are needs as shaped by culture and individual personality? A thorough definition of marketing tells us that it is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. A quota sets limits on the amount of goods the importing country will accept in certain product categories. The simplest way to enter a foreign market is with direct investment. Another word for tariffs is exchange controls. Under the marketing concept, all functional deparnments must think "consumer' Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions. An effective MIS assessses information needs, develops needed information and distributes the…
- As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic market. Discuss key issues and concerns arising from the fact that you, the manager are also the researcher.In recent years, e-commerce has grown in popularity. What are the key contributing variables to this pattern? Is it going to keep continuing? What gives you the impression that this is true?Now that you know what a "marketing mix" is, let's try putting it into practice. Think of a business in the tourism industry that you would want in the future. Create a "Marketing Mix" using the key elements of marketing.