How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Answer questions 3-6 in relation to that product:

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Please note the product chosen is mineral water. explain each question in details

(1) Describe the product that you have Chosen .

(2) Comment on the information provided on the label

(3) How does the price of the product compare to the prices of the similar products in the category?

(4) Who (which target market) is the product targeted to?

(5) What consumer need does the product satisfy?

(6) What marketing activities are used to promote the product in the store and nationally?

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