Answered: How does Coca-cola manage to boosts its…

How does Coca-cola manage to boosts its revenue behind declining consumption? What marketing tools have help them to overcome this challenge?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section3.2: Dollar General Uses Buying Power To Target Markets

Problem 3C

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Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

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