How Disney World's business has been altered by the digital economy, particularly mobile shopping. Disney World's use of MagicBands in an enterprise system (ES) Disney World's use of the Internet and other technology to enhance customer service.

How Disney World's business has been altered by the digital economy, particularly mobile shopping. Disney World's use of MagicBands in an enterprise system (ES) Disney World's use of the Internet and other technology to enhance customer service.

Principles of Information Systems (MindTap Course List)

12th Edition

ISBN:9781285867168

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter7: The Internet, Web, Intranets, And Extranets

Section: Chapter Questions

Problem 1PSE

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Types of CRM

The full form of CRM is Customer Relationship Management. CRM is a tool that companies use for developing, retaining and acquiring customer related information. The enterprise uses a combination of practices, strategies, and technologies to manage or analyze customer interactions and data throughout the customer lifecycle.

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How Disney World's business has been altered by the digital economy, particularly mobile shopping.
Disney World's use of MagicBands in an enterprise system (ES)
Disney World's use of the Internet and other technology to enhance customer service.

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