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- Q 1. Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a doctor’s office differ from those offered by a bank?This is Interantional Business Q: What are the different levels competition?Q#2: Discuss the main causes of ethical issues in business and suggest what preventive measures also business owner can take to avoid them. Please use appropriate examples? Main Causes: 1) Pressure 2)Opportunity 3)Attitude
- In which one of the following situations/circumstances is it most reasonable for a company to consider modifying its strategy to cater to buyers looking to purchase stylish high-quality athletic footwear by strongly differentiating its branded footwear from the offerings of rival companies on the basis of "high" S/Q ratings (8.5 stars or higher) and marketing this footwear at well above-average prices? When the managers of most other companies believe selling a large volume of branded pairs is much more important to achieving the investor-expected image rating than is producing and marketing branded footwear with a well-above average S/Q rating When most every other rival company seems to be pursuing a low-cost/low-price/high- volume strategy When a company's strategy to differentiate its product offering from rival brands on the basis of a high S/Q rating is easily defeated by rival companies pursuing a competitive advantage based on well above-average spending for brand advertising…Elaborate on the steps that QSR would take to formulate a new strategyThe aim of marketing is to affect how the customers think about and behave towards the organisation and its market offerings. But to affect the what, when, and how of buying behaviour marketers must understand the why. Q 2.1: Provide a definition and an explained example of Consumer Behavior:
- Q3. WHAT ARE THE 4 CHARACTERISTICS OF A HIGH PERFORMANCE BUSINESS? Q4. WHAT IS MARKETING SEGMENTATION? MARKET TARGETING? MARKET DIFFERENTIATION? MARKET POSITIONING? Q5. WHAT ARE THE 4 P'S AND THE 4 CS IN DEVELOPING AN INTEGRATED MARKETING MIX?What conditions would encoursge research and development in any competitive industry?• Does the political philosophy of any of the candidates or political parties, in the approaching election cycle influence your thinking, on this issue? ENT4024 DB MOD D Free trade Page 2 of 2