Hear the video and then clarify exactly how activity-based pricing may assist with making decisions.   https://youtu.be/E0bmAYg1gAA

As you review the Facebook site, you note that packagingfor your company’s bread uses the words “heart-healthy.”Would you bring this to the attention of the marketing groupresponsible for product packaging? Or would you look fora way to obscure the package design online? Defend youranswer.

What is your average direct sale price to Online consumers? How is your average different than the competition? Explain.

How do companies make long-run pricing decisions?