hat is important when considering the notion of brand values? Understanding the difference between lengths and ________ A. features B. Quality C. Depth D. Variants E. Service 2. For what is a family brand name used? A. Individual products B. Products aimed at young parents C. All Products D. Products produced by traditional companies that are identified by the founder's family name 3. What is brand equity is: A. Profit remaining after deducting production costs B. Brands which do not harm the environment C. Good value products D. Financial value of a brand based on associated goodwill E. Fair trading 4. Which one of the following is NOT a reason for a company to decide to rebrand a product or service? A. Merger or acquisition B. Market awareness C. Brand familiarity D. Corporate strategy changes E. Legal problems
1. What is important when considering the notion of brand values? Understanding the difference between lengths and ________
A. features
B. Quality
C. Depth
D. Variants
E. Service
2. For what is a family brand name used?
A. Individual products
B. Products aimed at young parents
C. All Products
D. Products produced by traditional companies that are identified by the founder's family name
3. What is brand equity is:
A. Profit remaining after deducting production costs
B. Brands which do not harm the environment
C. Good value products
D. Financial value of a brand based on associated goodwill
E. Fair trading
4. Which one of the following is NOT a reason for a company to decide to rebrand a product or service?
A. Merger or acquisition
B. Market awareness
C. Brand familiarity
D. Corporate strategy changes
E. Legal problems
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