give him a record of the footage using the customer’s handheld gadget. What data privacy right is being exemplified? How would you react to the actions of the person requesting the footage and restaurant management

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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3. An individual had been involved in an incident inside and outside a Manila restaurant where his
wallet was stolen. He also suffered minor injuries in the incident. He requested access to the
restaurant CCTV footage relating to himself, saying he wants to see all details surrounding the
incident and possibly figure out a way to recover his wallet. He tried to speak to the manager
personally but was referred to the security guard. After a few days of following up on his request, he
was finally informed that the establishment would not provide him any data. This infuriated him and,
upon going back to the restaurant, he demanded his right to view the footage or else he would create
a scene. He was told that, as per their security policy, no “outsider” is allowed to enter areas in their
establishment designated only as “for employees only”. As a compromise, the manager said they
would give him a record of the footage using the customer’s handheld gadget. What data privacy
right is being exemplified? How would you react to the actions of the person requesting the footage
and restaurant management?


4. You are the Chief Privacy Officer of a midsized manufacturing company, with sales of more than
Php250 million per year and almost Php50 million from online sales. You have been challenged by
the vice president of sales to change the company’s website data privacy policy from an opt-in policy
to an opt-out policy and allow the sale of customer data to other companies. The vice president has
estimated that this change would bring in at least Php5 million per year in added revenue with little
additional expense. How would you respond to this request?


5. Do you think that people are more cautious with the use of information now that the Data Privacy
Act is in place in the Philippines? Explain your answer

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