From the marketing and problem definition stages of the PDP, designers should have a list of Customer Requirements (CRs), from which Engineering characteristics (ECs) can be defined, and the design team necessarily goes through the trouble of translating CR’s into EC’s. Why would designing off of CR’s be potentially difficult? And in what ways is designing based on EC easier or more beneficial?

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
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From the marketing and problem definition stages of the PDP, designers should have a list of Customer Requirements (CRs), from which Engineering characteristics (ECs) can be defined, and the design team necessarily goes through the trouble of translating CR’s into EC’s.

Why would designing off of CR’s be potentially difficult? And in what ways is designing based on EC easier or more beneficial?

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