Exercise 1: Answer the guided questions briefly.Tony worked for a local automobile dealership as a technician for over 20 years. He alwaysreceived very high customer service ratings. One day, Tony decided that because he was sucha good technician, he could make more money working on his own. At the local print andsignage shop, he had business cards printed and sign made that sead" Tony the Technician" Hequit his job at the dealership, put his signage up on the week and was able to open his own .Guide questions:1. What do you think are Tony's chances for success?2. Discuss what advice you would have given to Tony if he had talked to you about his first idea?

Customer Satisfaction determines how happy and contented a customer is after using a product. The…

Answered: Exercise 1: Answer the guided questions…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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