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- What impact is created by a weak product’s unfavorable image?In your experience, explain whether you feel brand positioning affects how you, as a consumer, perceive a product. Explain why. Share an experience with a product or service that demonstrates your stanceWhat are the considerations for brand recognition in a rapidly changing market and evolving consumer preferences?
- Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?To what extent, if at all, do you use nutrition labelsto guide your purchases? Why?How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine’s Day with a small box of chocolates containing four candies? Explain.
- Why customers believe in vaseline products?Assume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY. Lipton Sunsilk Surf Excel Axe Blue Band Vaseline Close Up Knorr Pears Walls Pepsodent Wheel Brook Bond Rexona Clear Lux Ponds Comfort VIM Dove ( 200 to 250 Words)Do Brands Have Finite Lives?
- Describe several (at least 4) total products that are more than their direct physical features.What is a brand image? Why is it important?Conduct an online search of lip balm products and compare the price of a Carmex product with three similar products from competitors. How do you think the competitors are setting their prices?