Describe one of Amazon's successful mergers or acquisitions.  What part(s) of the value chain were involved?  Why was it successful?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
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Problem 6CRQ: What are firm resources and capabilities, and what information does VRIO provide about them?
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Describe one of Amazon's successful mergers or acquisitions.  What part(s) of the value chain were involved?  Why was it successful?

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The largest of Amazon's acquisitions by quite far occurred in 2017 - the Seattle monster declared it had purchased very good quality supermarket Whole Foods for an astounding $13.7 billion. For Amazon, gaining Whole Foods was in part just a manner to urge individuals to sign up for Amazon Prime memberships, joining Amazon's strong dedication program in return for discounts on their groceries

 

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