define SUPPLY CHAIN STRATEGY?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.7: Accomplishing The Priorities Of A Supply Chain
Problem 1LO
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define SUPPLY CHAIN STRATEGY?
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Step 1
Operations strategy is concerned with the products, processes, methods, operating resources, quality, costs, lead times and scheduling. Supply chain strategy is concerned with coordination of business functions with a business and its supply chain with a view to integrating supply and demand management.
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