Creative Homework/Short Project Think of the last timeyou interacted with a salesperson, whether it was fora new tablet computer or a trendy pair of jeans. Iden-tify the type of salesperson you were interacting withand describe what this person did to fulfill that par-ticular role. Also identify whether this salesperson useda transactional selling approach or a relationship sell-ing approach. Was this approach appropriate for thepurchase you were considering? Why or why not?

The salesperson is the personnel who are entrusted with the responsibility of conducting sales. They…

Answered: Creative Homework/Short Project Think…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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