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- 1.Why the limitation of portfilio analysis is defining product/market segments is difficult?What are the characteristics of Generational Marketing (Baby Boomers, Generation X and Y) and its role in marketing? How the marketers should target the people of different Generations. Give ideas and ways how the marketers can attract its customers keeping in mind the fundamental functions of marketing i.e Sociology, Psychology, Economy and Macro Trends. (Hint: With respect to Pakistan)In Europe, what challenges or issues are they facing in their attractions and selected trends right now?
- Whal do marketers mean when they refer to technological and sociocultural environments? Why do theyneed to understand these environments in a globalmarketplace?Suppose you work for a firm that is getting ready to introduceits brand of headphones to the Chinese marketplace. With aclassmate, decide which strategies your firm could use mosteffectively for entering this market. Present your ideas eitherin writing or to the class.how are european markets affected by holiday shopping?
- E STUDY Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed for athletes by athletes. Founder PhilipK night believed high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Nikes commitment to designing innovative footwear for serious athletes helped it build a cult following among U.S. consumers. Nike believed in a pyramid of influence in which the preferences of a small percentage of top athletes influenced the product and brand choices of others. From the start its marketing campaigns featured accomplished athletes. Runner Steve Prefontaine, the first spokesperson, had an irreverent attitude that matched the company s spirit. In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and comer, but he personified superior performance. Nike s bet paid off the Air Jordan line of basketball shoes flew off the…(1) In the last major purchase you made, did you takeinto consideration whether the product was made inthe United States or another country? (2) Doescountry of origin matter to you when you shop?Which target markets are likely most vs. least receptive to the First GMO Fish product available for Human Consumption based out of Indiana?
- What were the objectives and purpose of the IMC? · How do marketers and leaders combine all the main ideas and efforts into a coherent IMC? · Is the IMC an effective when marketing to the average consumers?What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?Choose three specific groups of consumers from the list below: Traditionalists Baby Boomers Generation X Millennials / Generation Y Generation Z Discuss the differences regarding marketing issues that you have personally encountered among the three chosen groups of consumers.