Consider two companies bidding to be at the top of a search engine's results for a given keyword. Company 1 values the top position at v₁ = 8. Both company 1 and company 2 know company 1's value. However, only company 2 knows its own valuation for the top position, which can take two values: v2 = 6 or v₂ = 10. Company 1 believes that company 2 has a valuation of 2 = 6 with probability and a valuation of v2 = 10 with probability. Each company chooses simultaneously whether to submit a bid of b = 6 or a bid of b= 8. The company which submitted the highest bid wins the auction and obtains the top position in the search engine. If both firms submit the same bid, then firm 1 wins the auction. A company's payoff is therefore: V₁ = [v₁ - bį if it wins the auction To if it loses the auction 1) Suppose that company 2 bids b2 = 6 when v2 = 6 and bids b2 = 8 when v2 = 10. What value of b1 is company 1's best response to this strategy? Hint: explain first in which cases company 1 wins, then give the probability that these cases occur, and finally compare company 1's payoff from each possible action it can choose.

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter7: Uncertainty
Section: Chapter Questions
Problem 7.7P
icon
Related questions
Question
Consider two companies bidding to be at the top of a search engine's results for a given
keyword. Company 1 values the top position at v₁ = 8. Both company 1 and company
2 know company 1's value. However, only company 2 knows its own valuation for the
top position, which can take two values: v₂ = 6 or v₂ = 10. Company 1 believes that
company 2 has a valuation of ₂ = 6 with probability and a valuation of v2 = 10 with
probability.
Each company chooses simultaneously whether to submit a bid of b = 6 or a bid of
b = 8. The company which submitted the highest bid wins the auction and obtains the
top position in the search engine. If both firms submit the same bid, then firm 1 wins
the auction. A company's payoff is therefore:
V₁ =
{o
vi- bi if it wins the auction
if it loses the auction
1) Suppose that company 2 bids b2 = 6 when v2 = 6 and bids b2 = 8 when v2 = 10. What
value of b1 is company 1's best response to this strategy? Hint: explain first in which
cases company 1 wins, then give the probability that these cases occur, and finally
compare company 1's payoff from each possible action it can choose.
Transcribed Image Text:Consider two companies bidding to be at the top of a search engine's results for a given keyword. Company 1 values the top position at v₁ = 8. Both company 1 and company 2 know company 1's value. However, only company 2 knows its own valuation for the top position, which can take two values: v₂ = 6 or v₂ = 10. Company 1 believes that company 2 has a valuation of ₂ = 6 with probability and a valuation of v2 = 10 with probability. Each company chooses simultaneously whether to submit a bid of b = 6 or a bid of b = 8. The company which submitted the highest bid wins the auction and obtains the top position in the search engine. If both firms submit the same bid, then firm 1 wins the auction. A company's payoff is therefore: V₁ = {o vi- bi if it wins the auction if it loses the auction 1) Suppose that company 2 bids b2 = 6 when v2 = 6 and bids b2 = 8 when v2 = 10. What value of b1 is company 1's best response to this strategy? Hint: explain first in which cases company 1 wins, then give the probability that these cases occur, and finally compare company 1's payoff from each possible action it can choose.
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Risk Aversion
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Microeconomic Theory
Microeconomic Theory
Economics
ISBN:
9781337517942
Author:
NICHOLSON
Publisher:
Cengage
Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning