Pizza lovers are in for a welcome surprise thanks to the brand-new range of Bella Vita gourmet pizzas available exclusively at Checkers and Checkers Hyper stores nationwide. Made with real Italian flour and fermented to create the perfect sourdough, the dough is then hand-stretched and stone baked. The end result is an Italian masterpiece with a crisp ciabatta crust, topped with specially selected ingredients. Godere!
The gourmet range of pizzas are priced at R79.99 and include six variations:
THE AMERICANO — a cheeseburger stack of BBQ beef mince, gherkins and red onions, drizzled with tomato sauce and mustard.
THE OH MY CHEESE — a cheesy sensation of mozzarella, white cheddar, pecorino and feta with a fresh tomato and garlic sauce.
THE TUXEDO — a gourmet delight of cream cheese with balsamic onions, bacon and feta.
THE FRESCO CAPRESE — an Italian favourite with roasted cherry tomatoes, basil pesto, white cheddar and mozzarella cheese.
THE A-MAYO-NAZING — a rich and creamy speciality of chicken mayonnaise and a duo of cheddar cheese.
THE MEXICANO — a fiery fiesta of spicy chicken, jalapenos, black beans, corn, spring onions and a drizzle of sour cream.
Source: Shoprite. [s.a.]. [Online]. Available at: http://www.fastmoving.co.za/activities/checkers-introduces-exclusive-gourmet-pizza-range-8600 [Accessed 7 December 2018].
Question 2 (Marks: 20)
Choose two suitable marketing communication tools for Bella Vita and discuss how you would utilise these communication tools for the best possible exposure of the new gourmet pizza range.
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