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- Describe the ethical use of audience data. Is it important that occasion is examined?Chapter 14 discusses the nature of problem recognition.Imagine you are a marketing manager for Nissan X-Trail4Dogs and designing a marketing strategy to stimulateproblem recognition:a. Would you focus on the actual state or thedesired state? Why?b. Describe a sample advertisement or promotionalcommunication that you might use in a campaignbased on your answer for part aWhat is the theoretical framework and literature review on "The Social Media Impact on Customer Satisfaction at Heineken Saint Lucia"
- 27. What ethical concerns arise in applying knowledge of the perceptual process? |Vermigweren, Karremans, Bernritter, Stroebe, and Wigboldus’s (2013) research on subliminalpriming and branding found that:a. habits moderate the effect of subliminal primes on behaviourb. subliminally priming a brand increases participants’ trust about the productc. forewarning individuals about the presence of subliminal advertisements minimized theireffects on attitudes and behaviourd. subliminally priming a brand name influences deliberative behaviour, but not spontaneousbehavioure. none of the above17 Affective Events Theory explores the effects of anger, fear, joy, love, sadness and ___________ in the workplace. a) surprise b) greed c) jealousy d) anticipation
- 5. Benjamin bought a used car and wants to change the seat covers. What is this an example of? Oinformation search Oproduct choice O problem recognition O evaluation of alternativesProbabilty is important to business analyses. Comment with examples6.Most complaints are due to: (2) Products Boredom Accounting Issues Company rules 7.Processing customer complaints includes (5) Listening Logging information CSR being rude Empathize Apologize No follow up Solicit feedback 8.Circle the key elements of using a script(4) Empathy Annoying guest Acknowledgement Reassurance Robotic Action 9.Problem solving process includes: (5) Identifying the problem Being rude to customer Develop multiple solutions Analyze the problem Say no to customer Identify decision criteria Not listening to customer Choose…