BK2U is a mobile bike service that services and repairs bikes at customers' homes. It is geared to bicyclists who have invested in expensive bikes and are willing to pay for the convenience of a mobile service. The company is planning to launch the product in Toronto and the surrounding Greater Toronto suburbs. a) List at least five data points you would use to create a top-down forecast (you do not need to do any calculations - focus instead on the process and logic). b) Specify what constraints and data points you would use to create a bottom-up forecast.
BK2U is a mobile bike service that services and repairs bikes at customers' homes. It is geared to bicyclists who have invested in expensive bikes and are willing to pay for the convenience of a mobile service. The company is planning to launch the product in Toronto and the surrounding Greater Toronto suburbs. a) List at least five data points you would use to create a top-down forecast (you do not need to do any calculations - focus instead on the process and logic). b) Specify what constraints and data points you would use to create a bottom-up forecast.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section: Chapter Questions
Problem 42P: The file P13_42.xlsx contains monthly data on consumer revolving credit (in millions of dollars)...
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