b) What value of this product can the company propose to its target customers? List three values and explain them briefly. [word limit: 100 words]
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- With several of your classmates, create a new prod- uct in a category that most college students buy reg- ularly (e.g., toothpaste, shampoo, pens, pencils, soft drinks-anything that interests you that might be sold through a drugstore like Walgreens). Make up a new brand name and some creative features and benefits of the new product you come up with.Prompt for students: Describe the following brands' relative positioning in their product categories. Use inexpensive, simple comfort, safe, superior taste, more expensive, premium taste, for business travel, more responsive, better quality, alternative fast food, and for men only. Question Answers 1. Volvo automobiles 2. Keds athletic shoes 3. Mont Blanc writing instruments 4. Diet Coke Hampton Inn Dom Perignon champagne Sony television sets 5. 6. 7. 8. Avis Rent-A-Car 9. Just For Men hair color 10 Subway sandwichesOn your own or with a partner, choose one of the following consumer products and think about how it could be used as a business product. Then create a business advertisement for your product. a. lawn care products b. microwave oven c. tennis balls d. bottled water e. smartphone f. vacuum cleaner
- write 100-200 words about... 1. which brand you selected? 2. why you choose this brand? 3. how you would describe the brand's value compared to competion? 4. the key characteristics that make this brand sucecessfulAnswer the following questions in relation to that product: Aquaphor Baby Healing Ointment Questions (1) Give a detailed overview of the information provided on label (Informational and/or promotional): (2) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (3) How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (4) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (5) Based on the information you have collected and your observation, state what are the 4 P’s of this product1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.
- 1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not? 2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products Describe your product idea in detail. What is it? How is it eaten? What ingredients would your idea contain? Why do you think it would be popular?17. To counter the risks involved in making a product purchase decision, consumers opt for well known brands. Select one:TrueFalse2 xyz produce chocolate bars and sell them to supermarkets. its bestselling brand is chocdelight. it is put in expensive packaging and is sold as a luxury product. this bestselling chocolate bar has had high and steady sales for the last five years, but recently sales have started to fall as it has now reached the decline stage of the product life cycle. a) what is meant by a ' brand? b) identify two ways the business could react to the falling sales of the chocolate bars c) identify and explain two characteristics of the packaging of the chocolate bars . d ) identify and explain two possible reasons why xyz's chocolate bars are successful . e ) do you think giving the chocolate bar a brand name was necessary for its success ? justify your answer .
- Pick a brand of your choice and chose any 2 products or services from the Product Line offered by that brand. Explain the personality of those products / services and the type of individuals it is in context with the personality traits of consumers we had studied. Discuss in details.1.Briefly explain the stages of the Product Life Cycle 2. Why does company need to know what stages of the Product Life Cycle its products are in? 3.How can marketers extend the life cycle of an established product? use examples to explain or illustrateVisit three stores selling the same product line.Describe how the atmosphere differs across thestores. Why do you think these differences exist?