As a prospective owner of a club known as the Red Rose, you are interested in determining the volume of sales dollars necessary for the coming year to reach the break-even point. You have decided to break down the sales for the club into four categories, the first category being beer. Your estimate of the beer sales is that 36,000 drinks will be served. The selling price for each unit will average $2.00; the cost is $1.25. The second major category is meals, which you expect to be 10,000 units with an average price of $12.00 and a cost of $5.00. The third major category is desserts and wine, of which you also expect to sell 8,000 units, but with an average price of $2.25 per unit sold and a cost of $1.25 per unit. The final category is lunches and inexpensive sandwiches, which you expect to total 22,500 units at an average price of $6.00 with a food cost of $3.50. Your fixed cost (i.e., rent, utilities, and so on) is $2,000 per month plus $2,000 per month for entertainment. a) For Red Rose, the monthly break-even point in dollars = S| | per month (round your response to two decimal places).
As a prospective owner of a club known as the Red Rose, you are interested in determining the volume of sales dollars necessary for the coming year to reach the break-even point. You have decided to break down the sales for the club into four categories, the first category being beer. Your estimate of the beer sales is that 36,000 drinks will be served. The selling price for each unit will average $2.00; the cost is $1.25. The second major category is meals, which you expect to be 10,000 units with an average price of $12.00 and a cost of $5.00. The third major category is desserts and wine, of which you also expect to sell 8,000 units, but with an average price of $2.25 per unit sold and a cost of $1.25 per unit. The final category is lunches and inexpensive sandwiches, which you expect to total 22,500 units at an average price of $6.00 with a food cost of $3.50. Your fixed cost (i.e., rent, utilities, and so on) is $2,000 per month plus $2,000 per month for entertainment. a) For Red Rose, the monthly break-even point in dollars = S| | per month (round your response to two decimal places).
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter7: Nonlinear Optimization Models
Section7.3: Pricing Models
Problem 2P
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