An on-line merchandiser analyzes demographic data to identify the states with the highest birth rates to determine which regional fulfillment centers should store the most diapers and baby formula. This is an example of Select one: O a. factory automation. O b. predictive analytics. O c. customer profitability analysis. O d. sustainability.
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- 1.Forecasts using Point-of-Sales (POS) systems are based on A.different deterministic factors that affect market demandB. developments and findings in markets that are relatively similar C.the use of store scanners in weekly and biweekly store audits D.computer analysis of past performance data to predict future market demand 2.For retailers and channel members, an important method of forecasting sales is A.time series models B.econometric models C.sales force composite estimates D.point-of-sales (POS) based projections 3. In primary research, once data has been collected and the questionnaire has been coded, the next step for the researcher is to A.analyze the data B.interpret the data results C.make recommendations from the findings D.input the data into a computer program 4.Among the sampling decisions that must be made, researchers must select the _____, which is the group of individuals who will be included in the survey. A.sample size…The foundation of every marketing strategy is the identification of a target market and the development of a marketing mix. The marketing mix is commonly referred to as the 4 P's of marketing: Product Price Place (also called distribution) Promotion Think about a fairly significant purchase you made recently and analyze how this product or service was marketed to you by the company. Do you think you are part of the target market that the company identified for this product? How did the company use the 4 P's of marketing to try to convince you to buy this product?In forecasting the sales for the year, which is not included in making assumptions? Select the correct response: market share advertising and product promotion general economic condition availability of elerical staff for credit and collections
- Refer to Appendix 3, Marketing by the Numbers, to determinethe marketing return on sales (marketing ROS)and return on marketing investment (marketing ROI) forCompany A and Company B in the chart below. Whichcompany is performing better? Explain. (AACSB:How does the strategic profit model assist retailers in planning and evaluating the performance of their marketing and financial strategies? What differences would you expect to see when comparing Gifts To Go’s specialty store strategic profit model with that of two dry-cleaning service businesses?Required: For each business analytics task, identify the correct step in the SOAR analytics model. Business Analytics Task STAN Deciding which data to use in the analysis Running a statistical analysis to evaluate the impact of advertising on sales of targeted products Extracting data from blogs to analyze consumer sentiment regarding Verizon wireless service Communicating current customers' key characteristics to management Analyzing how profits will change if taxes on Chinese-sourced products increase in the coming year Asking which vendor is most reliable based on past performance SOAR Analytics Model Component
- A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company’s existing or upcoming products is a. market segmenting. b. customer relationship management. c. consumer buying behavior. d. sales forecasts. e. social media.Strategic decisions and management accounting. Consider the following series of independent situations in which a firm is about to make a strategic decision. Decisions A running shoe manufacturer is weighing whether to purchase leather from a cheaper supplier in order to compete with lower priced competitors. An office supply store is considering adding a delivery service that its competitors do not have. A regional retailer is deciding whether to install self-check-out counters. This technology will reduce the number of check-out clerks required in the store. A local florist is considering hiring a horticulture specialist to help customers with gardening questions. For each decision, state whether the company is following a cost leadership or a product differentiation strategy. 2. For each decision, discuss what information the managerial accountant can provide about the source of competitive advantage for these firms.Just Born is a popular chain of retail outlets operating in Sultanate of Oman. The organization plans very effectively for their yearly operations in the Sultanate. Which of the following do their advanced planning systems for aggregate planning heavily depend on? a. The supply chain b. Forecasting c. Constraints d. Data accuracy
- Describing the balanced scorecard and identifying key performance indicators for each perspective Consider the following key performance indicators, and classify each according to the balanced scorecard perspective it addresses. Choose from financial perspective, customer perspective, internal business perspective, or learning and growth perspective. a. Number of employee suggestions implemented b. Revenue growth c. Number of on-time deliveries d. Percentage of sales force with access to real-time inventory levels e. Customer satisfaction ratings f. Number of defects found during manufacturing g. Number of warranty claims h. Return on investment i. Variable cost per unit j. Percentage of market share k. Number of hours of employee training l. Number of new products developed m. Yield rate (number of units produced per hour) n. Average repair time o. Employee satisfaction p. Number of repeat customersDescribing the balanced scorecard and identifying key performance indicators for each perspective Consider the following key performance indicators, and classify each indicator according to the balanced scorecard perspective it addresses. Choose from the financial perspective, customer perspective, internal business perspective, and the learning and growth perspective. a. Number of customer complaints b. Number of information system upgrades completed c. Residual income d. New product development time e. Employee turnover rate f. Percentage of products with online help manuals g. Customer retention h. Percentage of compensation based on performance i. Percentage of orders filled each week j. Gross margin growth k. Number of new patents l. Employee satisfaction ratings m. Manufacturing cycle time (average length of production process) n. Earnings growth o. Average machine setup time p. Number of new customers q. Employee promotion rate r. Cash flow from operations s. Customer…Jalancu Juviai u The following are a number of measures associated with the Balanced Scorecard. Required: 1. Classify each performance measure as belonging to one of the following perspectives: financial, customer, internal business process, or learning and growth. a. Number of new customers b. Percentage of customer complaints resolved with one contact C. Unit product cost d. Cost per distribution channel e. Suggestions per employee f. Warranty repair costs Consumer satisfaction (from surveys) Cycle time for solving a customer problem Strategic job coverage ratio j. On-time delivery percentage k. Percentage of revenues from new products 2. Select an additional measure that would be appropriate for each of the four perspectives. Contribution margin by product ▾ Number of complaints Number of accidents per month Hours of continuing education provided per month g. h. i. Financial Customer Customer Internal business process Financial Financial Learning and growth Learning and growth…
