Ads on social media platforms are considered peripheral distractions. In contrast, consumers on search engines are searching to solve problems. Therefore, advertising listings and ads provide welcome solutions to these problems.   True   False   These types of dimensions tend to provide data used to measure performance and highlight opportunities for mobile app enhancements.     Engagement    Key performance indicators   Behavior    Usage and retention   These types of dimensions provide valuable insights that can be paired with consumer data or used independently to inform mobile   Demographics   Location    Technologies    Device information   This is often considered organic search analytics because a majority of  the traffic comes from organic search engine results.   Owned media analytics   Website analytics   Paid media analytics   Earned media analytics   The large volume of data coming from Websites is due to the influx of businesses’ responses to customers' inquires.   True   False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ads on social media platforms are considered peripheral distractions. In contrast, consumers on search engines are searching to solve problems. Therefore, advertising listings and ads provide welcome solutions to these problems.

  True
  False

 

These types of dimensions tend to provide data used to measure performance and highlight opportunities for mobile app enhancements.

 
 

Engagement 

 

Key performance indicators

 

Behavior 

 

Usage and retention

 

These types of dimensions provide valuable insights that can be paired with consumer data or used independently to inform mobile

 

Demographics

 

Location 

 

Technologies 

 

Device information

 

This is often considered organic search analytics because a majority of  the traffic comes from organic search engine results.

 

Owned media analytics

 

Website analytics

 

Paid media analytics

 

Earned media analytics

 

The large volume of data coming from Websites is due to the influx of businesses’ responses to customers' inquires.

  True
  False
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