According to Figure 9-1, column D would represent which type of product? BASIS OF COMPARISON Product A B TYPE OF CONSUMER PRODUCT C D Rolex watches Burial insurance Tootpaste, ATM withdrawal Cameras, TVs Price Usually very expensive Varies Relatively inexpensive Fairly expensive Place Very limited Often limited Promotion Figure 10-1 Uniqueness of brand and status stressed Awareness is essential Multiple Choice shopping convenience specialty ○ prestige unsought Widespread; many outlets Large number of selective outlets Price, availability. and awareness stressed Differentiation from competitors stressed
According to Figure 9-1, column D would represent which type of product? BASIS OF COMPARISON Product A B TYPE OF CONSUMER PRODUCT C D Rolex watches Burial insurance Tootpaste, ATM withdrawal Cameras, TVs Price Usually very expensive Varies Relatively inexpensive Fairly expensive Place Very limited Often limited Promotion Figure 10-1 Uniqueness of brand and status stressed Awareness is essential Multiple Choice shopping convenience specialty ○ prestige unsought Widespread; many outlets Large number of selective outlets Price, availability. and awareness stressed Differentiation from competitors stressed
Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter6: Consumer Choices
Section: Chapter Questions
Problem 1SCQ: Jeremy is deeply in love with Jasmine. Jasmine lives where cell phone coverage is poor, so he can...
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