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- Which of the following refers to niche marketing? Targeting a very select group of customers. The process of segmenting purchasers of business products. The process of gathering information on a select group of customers. O Targeting multiple groups of consumers. The process of segmenting buyers geographically.5. Firms divide their customers into groups by where they live or work. This type of segmentation called . A. geographic segmentation B. demographic segmentation C. psychographic segmentation D. none of the aboveA market segment will consist of which of the following? a. Different consumers group b. Homogenous or similar consumers c. All types of consumers d. None of the option
- Market segmentation is the process of dividing a market into distinct subgroups of consumers with _________ needs, characteristics, or behavior. a. changing b. fluctuating c. distinct d. similar12- The market which is divided based on “income scale and family size of customers” is an example of _________. a. Behavioural segmentation b. Psychographic segmentation c. Demographic segmentation d. Geographic segmentationAll the following are common ways, in which a market can be segmented, except: a. Social b. Psychographics c. Demographics d. Behavioral
- In marketing, we segments the market because product can't be all things to all consumers or it is possible for a particular product to b e appealing to all kinds of market because : Group of answer choices a. sense of individuality b. available product varieties c. Consumer preferences d. consumers have unique needs and desires or heterogenous in natureThe following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A bank that markets home loans to young married people and financial planning services to retired people A mobile phone company that targets people who frequently vacation in remote parts of the world A gourmet cheese company that targets people buying cheese platters for a dinner party or function Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A…The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future
- The 80/20 rule is most closely related to which basis of segmentation? Select one: O a. psychographic O b. demographic O c. opportunistic O d. behavioral O e. geographic The 03 technology refers to an innovative tennis racquet PrinceA clothing company sells clothes based on the age groups and gender of their customers. This company uses segmentation in dividing the market. a. psychographic O b. behavioral c. geographic O d. demographicTuff Tank's created a special tank for people in rural communities who are constantly dealing with water issues. This was made possible by which of the following? Select one: A. Geographic segmentation B. Psychographic segmentation. C. Country segmentation D. Behavioural segmentation