A management consultant advised a small business owner to fully analyze all transaction costs, delineate the boundaries of the business, and develop an equation to calculate exactly economies of scope. The owner replied that there were not enough hours in the day to gather all this information and so the owner would just keep running the business in the same way as usual. What assumption from traditional economics is in dispute here?

Microeconomics A Contemporary Intro
10th Edition
ISBN:9781285635101
Author:MCEACHERN
Publisher:MCEACHERN
Chapter14: Transaction Costs, Imperfect Information, And Behavioral Economics
Section: Chapter Questions
Problem 13PAE
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A management consultant advised a small business owner to fully analyze all transaction costs, delineate the boundaries of the business, and develop an equation to calculate exactly economies of scope. The owner replied that there were not enough hours in the day to gather all this information and so the owner would just keep running the business in the same way as usual. What assumption from traditional economics is in dispute here?

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