A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not? A. Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising. B. No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality. C. No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not. D. Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.

A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not? A. Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising. B. No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality. C. No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not. D. Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section17.2: The Rise Of Native Advertising

Problem 1C

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