9 438 18 482 a. Explain why an averaging technique would not be appropriate for forecasting. b. Use an appropriate technique to develop a forecast for the expected number of passengers for the next three weake

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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8. Air travel on Mountain Airlines for the past 18 weeks was:
Week
Passengers
Week
Passengers
405
10
440
410
11
446
420
12
451
415
13
455
412
14
464
6
420
15
466
7
424
16
474
8
433
17
476
9
438
18
482
a. Explain why an averaging technique would not be appropriate for forecasting.
b. Use an appropriate technique to develop a forecast for the expected number of passengers for
the next three weeks.
12345
Transcribed Image Text:8. Air travel on Mountain Airlines for the past 18 weeks was: Week Passengers Week Passengers 405 10 440 410 11 446 420 12 451 415 13 455 412 14 464 6 420 15 466 7 424 16 474 8 433 17 476 9 438 18 482 a. Explain why an averaging technique would not be appropriate for forecasting. b. Use an appropriate technique to develop a forecast for the expected number of passengers for the next three weeks. 12345
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