24. 8-24 A souvenir retailer has an opportunity to establish a new location inside a large airport. The annual returns will depend primarily on the size of the space she rents and if the economy will be favorable. The retailer has worked with the airport concession commission, and has projected the following possible annual earnings associated with renting a small, medium, large, or very large space: Size Small Good Economy $70,000 Fair Economy $28,000 Poor Economy -$ 14,000 Medium $112,000 $42,000 -$ 28,000 Large Very large $140,000 $42,000 -$ 56,000 $420,000 $35,000 -$224,000 a. What is the souvenir retailer's maximax decision? b. What is her maximin decision? c. What is her equally likely decision? d. What is her criterion of realism decision, using a = 0.8? e. What is her minimax regret decision?

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter6: Cost-volume-profit Analysis
Section: Chapter Questions
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24. 8-24
A souvenir retailer has an opportunity to establish a new location inside a large airport. The annual returns will depend
primarily on the size of the space she rents and if the economy will be favorable. The retailer has worked with the
airport concession commission, and has projected the following possible annual earnings associated with renting a
small, medium, large, or very large space:
Size
Small
Good Economy
$70,000
Fair Economy
$28,000
Poor Economy
-$ 14,000
Medium
$112,000
$42,000
-$ 28,000
Large
Very large
$140,000
$42,000
-$ 56,000
$420,000
$35,000
-$224,000
a. What is the souvenir retailer's maximax decision?
b. What is her maximin decision?
c. What is her equally likely decision?
d. What is her criterion of realism decision, using a = 0.8?
e. What is her minimax regret decision?
Transcribed Image Text:24. 8-24 A souvenir retailer has an opportunity to establish a new location inside a large airport. The annual returns will depend primarily on the size of the space she rents and if the economy will be favorable. The retailer has worked with the airport concession commission, and has projected the following possible annual earnings associated with renting a small, medium, large, or very large space: Size Small Good Economy $70,000 Fair Economy $28,000 Poor Economy -$ 14,000 Medium $112,000 $42,000 -$ 28,000 Large Very large $140,000 $42,000 -$ 56,000 $420,000 $35,000 -$224,000 a. What is the souvenir retailer's maximax decision? b. What is her maximin decision? c. What is her equally likely decision? d. What is her criterion of realism decision, using a = 0.8? e. What is her minimax regret decision?
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