19) Full-cost pricing strategies include: 20) Why is Customer Lifetime Value important? 21) What does Marketing Myopia indicate?

EBK HEALTH ECONOMICS AND POLICY
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ISBN:9781337668279
Author:Henderson
Publisher:Henderson
Chapter10: The Hospital Services Market
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19) Full-cost pricing strategies include:
20) Why is Customer Lifetime Value important?
21) What does Marketing Myopia indicate?
Transcribed Image Text:19) Full-cost pricing strategies include: 20) Why is Customer Lifetime Value important? 21) What does Marketing Myopia indicate?
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